An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine–even an entirely new economic system. Bae, the fastest-growing dating app for African-American millennial singles in the U. The app was just acquired by if we , the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming the place for black singles to meet, play, engage, and find love. The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool. Cofounded in by tech-savvy brothers Brian, 28, and Justin Gerrard, 30 and friend Jordan Kunzika, 22, a first-generation, Angolan-American, Bae grew out of a conversation that came up over a dinner for young entrepreneurs in NYC. When the topic turned to online dating, the three began to discuss the difficulties that their peers were facing when trying to meet people on Tinder and other apps. By combining their love of technology, serious smarts the trio boasts degrees from Dartmouth, Harvard, and the University of Virginia and a desire to fix the problem of dating bias, Bae was launched at Howard University in April Bae named not just for the term of endearment but also for Before Anyone Else received 17, downloads in its first month and grew from there.
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J ustin Gerrard speaks quickly, Brian Gerrard speaks slowly. Justin jumps around the room, Brian glides with caution. If you met them separately, you would never guess they were brothers. But their oil-and-water partnership helped them create Bae , a dating app for black people. Bae works pretty much like Tinder, but tailor-made for black users. The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
Indeed, dating while black is not easy, especially on platforms largely populated by non-black users. The Gerrards cite an OKCupid study showing that black users experience a strong negative bias in online dating. The problem can go far deeper than an inability to find dates. In
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This copy is for your personal non-commercial use only. Uncomfortable yet? White men: congratulations! Women of every racial background seem to strongly prefer dating you. Asian and Latin women are most popular with the gents. Black women and Asian men are the two groups most notably at a dating disadvantage.
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Following a romance in my early twenties with an older man who, I eventually accepted, was simply at a different stage of life, I went through a series of short relationships of varying significance. I was searching for a committed relationship with a supportive partner, someone I could love deeply and who shared my values and goals. Like many singles, I had created an online dating profile. But I rarely logged in. Now I decided to take it more seriously—these days, I seem to hear fewer and fewer stories of real life meet-cutes.
Meanwhile, online, I could decide between sites with free memberships, such as Plenty of Fish; paid sites with an older, more earnest clientele, such as eHarmony; niche sites such as JDATE and Gluten-Free Singles; and many others, all slightly differentiated by price, demographics, and objectives. I signed up for Tinder and Bumble—two apps with simple interfaces that invite users to swipe on pictures of people they find attractive—as well as OkCupid.
The last includes more substantial personal profiles. Theoretically, the online world offers greater odds of finding a partner than does a chance meeting at a party. Being online is like going to a party without encountering all the people who trap you in boring conversations. It made me feel that I was more likely to find someone with whom I actually connected—not just another pretty face.
I uploaded pictures and filled out my profile with basic demographic information—height, body type, religion, and education.
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Casual dating is getting more and more common and millions of open-minded people are using this kind of dating for years — without knowing about it. They have an intimate relationship while acknowledging that this may be short-term. There are many advantages to being single! But waiting to meet the great love can sometimes be frustrating and it is also scientifically proven that people with a satisfying sex life are both healthier and happier.
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Rockford is one of those cities where people get married and start families at an age when they still need a co-signer to rent an Enterprise vehicle—not exactly fertile dating ground for a something black professional. So immediately following that breakup, I turned to the internet to meet women who lived an hour southeast in Chicago. I met a handful of women on Myspace before it was overrun by bots posing as strippers, and I signed up to Match for the first time.
However, I learned quickly that we black folks have our own unique challenges through which to traverse in dating online. I live in Chicago—whose metropolitan area contains millions of black folks—and fired up the apps in black cities I visited recently New York, Baltimore, D. Note: This list is certainly not comprehensive because there are, like, 24,, ,, online dating apps. Most of them have trash interfaces and not nearly enough users to matter.
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Assess attraction. Court her. Or him. Or them. Confess feelings. Discuss monogamy. Marry, maybe. Make babies, if you want. Still, race can color dating experiences in minute and major ways. Call it a labor of love.